CognitiveTPG Introduces a New Multi-Tier Reseller Program
LINCOLNSHIRE, IL – January 28, 2010
CognitiveTPG, leading provider of on-demand barcode and transaction printers, today announced the launch of its new multi-tier Preferred Reseller Program designed to help our partners of various sizes generate revenue from sales of CognitiveTPG products.
The Preferred Reseller program rewards partners by providing them with a full complement of technical, marketing and sales support resources and programs. “CognitiveTPG is committed to helping our preferred resellers find ways to improve business operations, identify new opportunities, and grow their bottom line. We find the closer we get to our partners, the better their sales are through the channel,” said Kevin O’Donnell, Sales Director for CognitiveTPG.
“The new structure – Gold, Platinum, and Diamond level – was a result of some take aways from 2009. CognitiveTPG achieved double digit growth with our select resellers last year in an economy that was reporting 30% declines. By adding levels to our Preferred Reseller program, we can strengthen our relationship with existing partners and promote loyalty while attracting new reseller partners who show significant growth potential,” explained Kyle Turner, General Manager of Printer Group for CognitiveTPG.
Qualifying resellers must offer turnkey solutions in Auto Id and POS products for select markets such as retail, hospitality, grocery/convenient, banking, healthcare, and manufacturing/logistics. Additionally, they must demonstrate established marketing, sales and technical support to service and support the CognitiveTPG product line. Successful resellers will be rewarded with quarterly rebates and back end yearly bonus based on their volume purchases in additional to technical and marketing/sales support.
For more information on our reseller program visit our website at www.CognitiveTPG.com or call to speak with a sales representative at 800-732-8950.
About CognitiveTPG
CognitiveTPG is a leading provider of on-demand barcode and transaction printers to the retail, healthcare, manufacturing, service, and financial sectors worldwide. For over 35 years, CognitiveTPG has provided its customers with compact, economical and ultra-reliable printing solutions that have significant returns on investment. www.CognitiveTPG.com.
Company Contact:
Angela Mansfield-Swanson, Marketing Director for CognitiveTPG
303-586-8358
angela.mansfield@CognitiveTPG.com