Testimonial: The Museum of Modern Art (MoMA) upgrades image, printers, with newly renovated facilities.

Background

After two years at a temporary location in Long Island City, Queens, New York City’s MoMA reopened its completely renovated midtown facility in November 2004, commemorating the Museum’s seventy-fifth anniversary year.

Case Study: Remke Markets replaces direct marketing with TPG’s receipt based solution; doubles effectiveness.

"TPG’s software effectively allows us to do one to one marketing on a much broader scale." - Pat Iasillo, Director of CRM, Remke Markets Bank

Background

Serving their customers since 1897, Remke Markets operates an 8-store family-oriented supermarket chain throughout Kentucky. Averaging between 40,000 and 65,000 sq. ft., Remke differentiates themselves from local competition by offering customers unique products and specialty departments, such as a homemade foods section. Another facet of their uniqueness is their use of technology when planning one-to-one marketing efforts.

Printing Color Receipts
Thermal vs. Inkjet Comparison

Two-Color Single Station Thermal Printers with ColorPOS® Technology

Side-by-side Comparison

A side-by-side comparison of inkjet and thermal highlights the variability that can be expected from a point of sale inkjet application. With over 24% of the ink remaining in the cartridges the inkjet image has become illegible while the thermal shows little to no variation from the first receipt printed. What’s more, over time thermal will only need more paper - not replacing/refilling inkjet cartridges plus paper. What do you want your associates doing with their time?

Case Study: SouthTrust Bank realizes significant cost savings and increased operating efficiencies with TPG printer installation.

"TPG and Benchmark were diligent, helpful, flexible and dedicated. It spoke favorably on how they treat their customers." - Michael Lowe, G.V.P. of Retail Technology, SouthTrust Bank

Background

SouthTrust Bank, based in Birmingham, Alabama was established in 1887 and operates over 700 bank branches with over $53 billion in assets. They are utilizing ARGO Data Teller Systems (Windows 2000 OS) with inkjet teller validators. Branches have an average of 4-5 teller stations per branch.

RECEIPT PRINTER OR MARKETING TOOL

NECESSARY EXPENSE TO BUSINESS DRIVER

The primary function of the POS printer used to be simply to provide a proof of purchase, but now they can be used to communicate more to the customer. The POS has evolved from a simple audit trail to a communication vehicle. Promotions used to be expressed on pre-printed paper, or the POS left text messages at the bottom of the receipts. These messages, however, often went unnoticed.

How to Increase Revenue by 11% and Influence Customers [pdf] - view HTML Format
July 2004 - Green Hills supermarket, an independent one-store operation out of Syracuse, NY, is always looking for new ways to target customers, increase sales and influence customer behavior -- without investing a lot of money. Targeted messaging is an integral part of Green Hills' marketing strategy that has -- to date -- been quite successful.

Supermarket Realizes Dramatic Benefit from ReceiptEZ
Article from July issue of Business Solutions Magazine - view Article
Green Hills, an independent high volume supermarket, out of Syracuse, NY, has always set the standard for customer loyalty and customer specific marketing. In the shadow of encroaching competition from larger chains and super stores, Green Hills has been able to maintain a strong business and a loyal customer base. Green Hills' success has been no accident.