After two years at a temporary location in Long Island City, Queens, New York City's MoMA reopened its completely renovated midtown facility in November 2004, commemorating the Museum's seventy-fifth anniversary year.

MoMA was founded in 1929 as the first museum devoted to the field of modern art. The Museum holds a collection of over 150,000 works of art, across six collecting areas: Architecture and Design, Drawings, Film and Media, Painting and Sculpture, Photography, and Prints and Illustrated Books.

MoMA operates five Design and Book Stores where patrons can buy everything from postcards to prints. They currently employ Dell PCs and homegrown Lansa software at the POS. MoMA's previous POS system was a ten-year-old DOS based Cobol system that utilized hybrid receipt printers.

With a new building underway, MoMA executives saw an opportunity to upgrade their POS systems to include some of the latest technology around. Not only was their POS technology getting dated, but they were having performance issues as well. The time it took to process credit cards and complete transactions was becoming unacceptable.

With renovations and construction slated to last 2 years, MoMA's Director of Application and Development had ample time to shop for the best solution. They attended the 2004 National Retail Federation (NRF) show, the leading North American retail technology tradeshow, in search of the industry's sharpest POS technologies and best of breed hardware components.

While attending the NRF show and meeting the various vendors on their checklist, the MoMA team visited TPG to see their latest POS printer offerings. The first thing that they noticed about the A776 printer was that it had a USB interface, receipt marketing software and offered better features than the current printers deployed in the Stores. They also became intrigued by the marketing potential the A776 could give to the retail operations team. To replicate the receipt promotions that they saw at the show, lots of internal development would need to be done. TPG's solution would do the work for them.

After leaving the show, MoMA contacted NETS Electronics, a Value Added Integrator based in Bedford, NH, and arranged to receive an evaluation unit for their testing lab. After some testing, the TPG A776 was chosen to be the new POS printer for MoMA Design and Book Stores. They chose the A776 because of its functionality, ease of integration and marketing potential when used in conjunction with TPG's ReceiptEZ software.

Over the summer and fall of 2004, the MoMA team rolled out 30 A776 printers to all of MoMA's retail outlets. After several months of operation, their new POS systems have already shown positive ROI. The cost savings from the credit card integration is being realized and the transaction time has been reduced from 20 seconds to 3-4 seconds, greatly improving the shopper experience.